Lesson Week Three—School & Library Market

The last week's set up of your online presence covered:

1) You have created clear goals. 

2) Identified what you bring to market.

2) You have identified who your reader and reader's buyer are.

4) You have identified how you serve your reader

5) You have your bio

6) You have a profile photo and a banner for social media such as facebook and twitter,





This very simple project is from artbarblog This is a rainbow shape piece of cardboard that kids can craft with random collaged pieces. The shape of this could be anything related to your book.

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Book Trailers



Melissa Nelson Greenberg & Ruth Hengeveld's

Oh, Bear



Booking Speaking Engagements can make you an expert in your field. Instead of waiting for speaking requests, you can reach out and offer programs based on your book. You can create the idea and description to offer a range of programs on your website, but wait for the booking to actually create the content of the program. You may consider speaking at schools, libraries, trade shows, Book fairs, or colleges. Be sure to take photos or videos at events to use to promote yourself. Here are some inspiring children's book author speakers:

Amy Krouse Rosenthal TED talk

Amy Krouse Rosenthal 

Cat Zaza

Mac Barnett TED talk

Maira Kalman TED talk

Maira has tons of other wonderful talks. Youtube her.

Maria Carluccio

Marla Frazee





Book Signings

Tell your publisher's publicist that you want to do book signings. You can give them the info to make a contact (The store and event coordinator's contact)or you can contact the bookstore yourself. Bookstores prefer to do book signings when your book first comes out, so schedule these in advance of your book release. You can prepare simple activities for these events and have "giveaways". It's easy to spot a seasoned author/illustrator at a book signing. They take the time to connect with each book buyer, write the name for the inscription on a post-it first, use a pen that doesn't smudge, has an idea of a clever inscription, knows where in the book he/she wants to sign and perhaps even creates a drawing in the book. Show up, be your charming self, and be happy with whatever the turn-out.  


Keep stocked with books, pens, and cards at the minimum for any event to turn it into a book signing. 


For more reach, if you want your book to be featured for storytime in a book store you can provide an authorless event kit. Create a simple activity that is based on the book or enhances the book. Send supplies or send a list of supplies. You could even create a link to a video on your website where the bookseller or a school can play a video of you workshopping the activity. You could even sell a kit on your website to schools for a much lower cost than having you visit in person. 


You can photograph and make videos of any events to use in order to book other events. Whatever event you want to do create an interesting angle about your book, or about you depending on your goals.


Launch Party

Celebrate your book birthday! Look for a good venue for a launch party. A Favorite Local Bookstore? A Library? A Children's Museum? A Science Museum? A Local Town Hall? A Gallery? A School? Your Studio? A Rented Space? A Friend's Home? What are your goals? How would you like to create this event? Could you do an art installation related to the book and create the launch party around it? Can you sell originals or prints from the book? Can you and have a gallery opening/launch party? Do you want a public event or a private event? A dinner party or cocktail party with a smaller group of industry people? An open studio with a workshop to show your process? Perhaps a short speech? a slide show of book and process? You can invite the media, your favorite editors, teachers, librarians, those you would like to collaborate with on projects. Document everything to use in pitches later. 

The creative penn

marie forleo resources

seth godin

Lesson Two—Advertizing & Publicity

What to do with book swag

Lesson Three—Book Swag

making book trailers with your book swag—making book trailers with photoshop—making book trailers with stop motion.



Review Illustrating Books for Children | Brooklyn, NY 

© 2018 by Kristen Balouch

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 Sample Pitch for an Event

Name of your book


The Program Title and a short description of the program.


Your target audience


Length of program


Blurb of your program:

(A short paragraph describing the program to be used in press and publicity)


Workshop details: Overview of the program and value and takeaway for your audience.

Step by step guide to the workshop.


Links to videos of you or your workshop.



Sample Pitch

1/ A Sailor Went to Sea, Sea, Sea:  Family Rhyme and Art Fun with Sarah Webb and Steve McCarthy                   Age 5+ and the whole family    30 minutes

 Join writer, Sarah Webb and illustrator, Steve McCarthy for this interactive event for the whole family. Revisit favourite childhood rhymes and songs such as She’ll Be Coming ‘round the Mountain (an American song with a very interesting Irish link), A Sailor Went to Sea, Sea, Sea and The Owl and the Pussycat, and discover new ones from Ireland and beyond. Join in the skipping (jump rope). Watch Steve draw owls, pussycats, boats and sailors, and draw along; and create your own colourful sailing ship. Sea-filled fun for everyone!

Workshop Details:

This workshop is designed to give children a playful and engaging creative experience. Songs, rhymes and poems are part of every child’s literary heritage and we will share them with the audience in a novel, interactive way. Most importantly we aim to make the event dynamic, playful and inspiring for the audience.

Step by Step Guide to the Workshop:

Sarah and Steve will welcome the children and associated adults as they arrive and give each of them a personalised name sticker. When all the participants have arrived Sarah will share some favourite rhymes and songs from A Sailor Went to Sea, Sea, Sea with the audience and Steve will draw along.

Steve will then show the audience how to a sea creature and the audience will draw along.

Sarah will then turn a skipping rope and encourage the children and adults to join in some Irish skipping games – including Cross the Crocodile River and Teddy Bear, Teddy Bear.

Finally they will help the children create their own sailing ship using collage materials – felt, coloured card, scraps of material, metallic paper, lollypop sticks and straws.

Watch the experts in action:

Sarah McIntyre and Philip

Katherine Rundell

Michael Rosen

Eoin Colfer